All affiliate marketing businesses, both small and large, face the dilemma of hiring a professional SEO consultant or doing their online marketing efforts in-house. While you can benefit from both options, hiring an SEO expert comes with several advantages that can prove to be more valuable for your business.
The following are the reasons why you should consider hiring a professional and how it can help your business in the long run.
1. Knowledge and Expertise
A certified SEO consultant has the necessary knowledge and expertise when it comes to online marketing. As you may know, the internet landscape is constantly evolving. It’s difficult to keep up with all the latest changes yourself, especially if you’re managing other critical areas of your business such as operations. A professional stays updated about everything that’s happening in internet marketing and applies this information in your marketing campaigns.
2. SEO Tools
An SEO expert is equipped with various SEO tools that enable him to analyze and optimize your marketing efforts. Included in these tools are rank trackers, backlink checkers, and analytics tools. If you choose to do SEO yourself or hire an in-house employee to do the job, you need to pay a fee to get premium access to these tools. More importantly, you might not be able to correctly interpret the data shown by these tools, which could mean wasting money for nothing in return.
3. White-hat Techniques
If you’ve been in the online marketing industry for a long time now, you’re probably familiar with the terms black-hat and white-hat. The former basically means any method that doesn’t abide by the guidelines laid out by the search engines, while the former refers to any method to increase your rankings without trying to game the system. Professional consultants only make use of white-hat techniques for very large companies, so you don’t have to worry about getting penalized for practices that might appear like spam to search engines.
4. On-going Maintenance Services
Reaching the first page is one thing, but maintaining your position is an entirely different matter. A professional SEO can help maintain your rankings, ensuring that you’ll get a constant flow of targeted traffic. Various SEO services will be employed to achieve this including building back-links and updating content.
Hiring an SEO consultant can also be more cost-effective compared to doing the services in-house. You can choose the specific services you need and only pay for a specific amount of time for which you need to use these services. Having an in-house consultant might cost you more money in the long run, especially if you only require certain services which can be easily done by the third-party expert.
These are just some of the benefits a professional consultant can provide. Establishing an in-house team of experts can also be beneficial for your business, especially if you need long-term services. But for the short-term, leaving these tall tasks at the hands of a third party professional can prove to be the better choice and more cost-effective.